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Marketing Coordinator for National Magazine (Portland)


Date: 2009-11-06, 12:03PM PST
Reply to: job-ac3qk-1454449711@craigslist.org [Errors when replying to ads?]


Imbibe, an award-winning national magazine based in Portland, seeks a marketing coordinator. We are looking for a motivated, sharp, creative thinker to manage the print and online marketing efforts for our magazine/website. Qualified candidates must have a proven track record in print and/or online marketing, a college degree and at least 3 years of marketing experience (also see core competencies below). E-mail cover letter and resume to employment@imbibemagazine.com. Visit our website at imbibemagazine.com.

Responsibilities
• Identify, plan, implement and report on promotions designed to sell new subscriptions, drive renewals and single-copy orders, including direct mail, distribution partnerships, e-mail, social networking and interactive media (video).
• Plan/manage list acquisitions and mail lists for print magazine.
• Oversee web strategy & SEO to grow website traffic and online audience.
• Serve as liaison to and work in cooperation with national distributor & wholesalers to handle newsstand logistics, increase newsstand presence & sales while preserving efficiency.
• Coordinate with Publisher on sales goals & circulation forecasting, track sales metrics and create monthly sales reports.
• Collaborate with content partners to develop audience via content syndication.
• Supervise e-commerce efforts and help execute improvements to online ordering processes, troubleshooting as needed.
• Assist in planning and applying website enhancements.
• Layout, manage and deliver monthly e-newsletter and e-mail promotions and develop overall e-communication strategy.
• Work with Circulation Coordinator to maintain event partnership calendar, coordinating with events on logistics and promo ideas.
• Work to keep Imbibe in the public discourse.
• Serve as an Imbibe ambassador at industry and consumer events.

Core Competencies
• Proven track record in growing magazine circulation, both in print and online
• Strong knowledge of search engine optimization
• Ability to multitask and thrive under pressure
• Impeccable written/verbal communication skills
• Excellent customer service skills
• Strong organizational skills
• Impeccable eye for detail
• Ability to collaborate effectively and be a positive team player
• Knowledge of food & drink culture a plus

Required Software Experience
• Microsoft Office, especially Word and Excel
• HTML, understanding of PHP helpful but not required, familiarity with Joomla CMS
• Adobe Photoshop and Acrobat
• FileMaker Pro

PostingID: 1454449711